From the Lazarus Pit – A Shoe Rejuvenation Story

For those who grew up in the 90s, the Lazarus Pit should be a familiar term. The Lazarus Pit is from the Batman universe and exposed to mainstream via the Batman animated series where one of the main villains and Batman’s mentor, Ra’s al Ghul, uses it to rejuvenate himself after immersing his entire body in the mystic pool. It is said that every time … Continue reading From the Lazarus Pit – A Shoe Rejuvenation Story

A Time to Hope – Fighting for the Marikina Shoe Industry Heritage

While there is a resurgence in interest in Marikina made products, the main foundational issues still remain. So buying Marikina doesn’t necessarily mean helping Marikina. As with many aspects in life, we need to first acknowledge that we have a problem and recognize it before we can address it. Supporting Marikina by buying Marikina is a typical response but is no more than a band-aid … Continue reading A Time to Hope – Fighting for the Marikina Shoe Industry Heritage

Passion Microbrand Culture

Recently, people have been asking me for what I would advise young entrepreneurs in starting their own business. I would give some quick answers but they are pretty much scattered all over the place. Common answers like “persistence” and “timing” are often on top of my head, but it goes deeper than that. Those words are oversimplifications of what I went through when establishing the … Continue reading Passion Microbrand Culture

Basic Leather Shoe Care and Rejuvenation (PH Version)

I have always been frustrated about polishing shoes. Ever since I was a young boy, I would polish my shoes by using “Kiwi” and a shoe brush. I forgot if it was a horsehair or nylon brush, but just when I thought that I had done a good job I would see a classmate’s shoes done better. And in my ignorance, I would put more … Continue reading Basic Leather Shoe Care and Rejuvenation (PH Version)

Industry Categorization and Segmentation – Getting to the root cause of the problem

When one has an ailment, it helps to properly identify the problem by studying the symptoms first. Proper education is key in order to come up with a proper diagnosis and eventually a cure. The shoe industry, like manufacturing related industries, both has a mass production component and an artisanal component with a lot of hybrids in between. In order to help push our industry … Continue reading Industry Categorization and Segmentation – Getting to the root cause of the problem